Imagine you want to reach out to thousands or even millions of people with your ideas. Some folks will quickly send out tweets or post blogs. Some will update a blog with a new post. These ideas are good however articles and tweets are very short and may not convey the entire story or details of what you wish to convey. In addition, people have to be connected to the Internet to access tweets and posts.
If you want to have your readers to have a more organized and collective access to your ideas, consider converting your blogs to an ebook.
An eBook is an organized electronic collection of ideas that can be read from e-readers, tablet pcs, laptops, desktops and even smartphones. Wikipedia defines an ebook as
A book-length publication in digital form, consisting of text, images, or both, and produced on, published through and readable on computers or other electronic devices.
If you blog on a continuous basis and do not yet have an ebook, I recommend that you start thinking of doing so. Here are three strong points on why you should.
Having an eBook enhances your authority on the niche you blog about. People have more confidence reading your blog when you refer your readers to your book to get more information. The mention of your book or ebooks in your article will also get your readers to buy your ebook and get all the other information you intend to get across to them.
In addition to increasing Authority, ebooks also increases your ranking on search engines on the niche you are focusing on. For example, if you have a book with a title that contains the keywords you use often, search engines recognizes this. If you publish a book on Kindle Amazon, two things happen – first of all, search engines will rank your ebook publications on the first page when either:
- your name is searched
- your ebook title is searched or
- your niche is searched (dependent on the keyword)
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The third reason for publishing your ebook is that bloggers can also refer their readers to their blogs, affiliate offers and other products and services with the use of hyperlinks from within their ebook. This strategy is excellent for those in any niche. If your readers are online, they can immediately visit those articles, product or service from the ebook and benefit from what you are promoting. You cannot do this from traditional paperback books.
The advantage bloggers have when it comes to ebook publishing is that bloggers already have content, possibly tons of content posted on multiple blog sites including theirs. Organizing the content for an ebook in this case will be easy and straight forward for bloggers to do. Getting pictures including those that are royalty free are also not hard to get.
In summary, bloggers and authors should take advantage of creating and publishing an ebook , especially now that do-it-yourself publishing is gaining momentum. eBooks, social media and blogs complement each other and can be an effective tool in spreading your information wider and faster to those seeking for information.
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